Articles by Akash Kale

Part 1- Redesigning Saeloun's Website (Messaging)

Redefining target audience, brandscript, and overall messaging of our website.

Typography - Creating our Visual Identity

Part 3 of our Visual Identity series involves Typography that expresses the personality of our company, its values and emotions.

Creating Visual Identity with Colors

Curating a color pallette for Saeloun's brand's visual identity

Creating Visual Identity - Moodboard

Creating Visual Identity by collecting images that resonate with our brand to form a moodboard

Our first step to creating brand guidelines - Brand sprint

How we conducted virtual brand sprint, and what we discovered about our brand?

Experiments in rebranding - The What and Why

First part in a series of articles about our rebranding process.