Articles by Akash Kale
Feb 23, 2022
Part 1- Redesigning Saeloun's Website (Messaging)
Redefining target audience, brandscript, and overall messaging of our website.
Jan 24, 2022
Typography - Creating our Visual Identity
Part 3 of our Visual Identity series involves Typography that expresses the personality of our company, its values and emotions.
Dec 20, 2021
Creating Visual Identity with Colors
Curating a color pallette for Saeloun's brand's visual identity
Dec 14, 2021
Creating Visual Identity - Moodboard
Creating Visual Identity by collecting images that resonate with our brand to form a moodboard
Dec 6, 2021
Our first step to creating brand guidelines - Brand sprint
How we conducted virtual brand sprint, and what we discovered about our brand?
Nov 28, 2021
Experiments in rebranding - The What and Why
First part in a series of articles about our rebranding process.
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