Part 1- Redesigning Saeloun's Website (Messaging)Redefining target audience, brandscript, and overall messaging of our website.
Typography - Creating our Visual IdentityPart 3 of our Visual Identity series involves Typography that expresses the personality of our company, its values and emotions.
Creating Visual Identity with ColorsCurating a color pallette for Saeloun's brand's visual identity
Creating Visual Identity - MoodboardCreating Visual Identity by collecting images that resonate with our brand to form a moodboard
Our first step to creating brand guidelines - Brand sprintHow we conducted virtual brand sprint, and what we discovered about our brand?
Experiments in rebranding - The What and WhyFirst part in a series of articles about our rebranding process.