Akash Kale
Akash is a User Experience Designer.
Part 3 - Redesigning Saeloun's Website ( Information Architecture )
Learn about the changes we made to improve the information architecture of our website.Part 2- Redesigning Saeloun's Website (Research)
Learn about how we did the competitive analysis as part of secondary research and collected references for our website.Part 1- Redesigning Saeloun's Website (Messaging)
Redefining target audience, brandscript, and overall messaging of our website.Typography - Creating our Visual Identity
Part 3 of our Visual Identity series involves Typography that expresses the personality of our company, its values and emotions.Creating Visual Identity with Colors
Curating a color pallette for Saeloun's brand's visual identityCreating Visual Identity - Moodboard
Creating Visual Identity by collecting images that resonate with our brand to form a moodboardOur first step to creating brand guidelines - Brand sprint
How we conducted virtual brand sprint, and what we discovered about our brand?Experiments in rebranding - The What and Why
First part in a series of articles about our rebranding process.