Part 3 - Redesigning Saeloun's Website ( Information Architecture )Learn about the changes we made to improve the information architecture of our website.
Part 2- Redesigning Saeloun's Website (Research)Learn about how we did the competitive analysis as part of secondary research and collected references for our website.
Part 1- Redesigning Saeloun's Website (Messaging)Redefining target audience, brandscript, and overall messaging of our website.
Typography - Creating our Visual IdentityPart 3 of our Visual Identity series involves Typography that expresses the personality of our company, its values and emotions.
Creating Visual Identity with ColorsCurating a color pallette for Saeloun's brand's visual identity
Creating Visual Identity - MoodboardCreating Visual Identity by collecting images that resonate with our brand to form a moodboard
Our first step to creating brand guidelines - Brand sprintHow we conducted virtual brand sprint, and what we discovered about our brand?