Design
Part 3 - Redesigning Saeloun's Website ( Information Architecture )
Learn about the changes we made to improve the information architecture of our website.Part 2- Redesigning Saeloun's Website (Research)
Learn about how we did the competitive analysis as part of secondary research and collected references for our website.Part 1- Redesigning Saeloun's Website (Messaging)
Redefining target audience, brandscript, and overall messaging of our website.
3 Fundamental Design Principles that 99% Apps / Sites get wrong
Visual Contrast, Visual Hierarchy and Minimal design are 3 Design Principles that are missing or poorly implmented on Apps / WebsitesCreating Visual Identity - Moodboard
Creating Visual Identity by collecting images that resonate with our brand to form a moodboardOur first step to creating brand guidelines - Brand sprint
How we conducted virtual brand sprint, and what we discovered about our brand?Experiments in rebranding - The What and Why
First part in a series of articles about our rebranding process.